When you use MaxLife, we may collect your name, email address, and account details. We also collect the messages and goals you share with your AI coach, along with basic usage data like how often you open the app.
Why we collect it
We use your data to provide your coaching experience, personalise your AI coach, improve the app, and communicate with you about your account.
AI conversations
Your conversations with your AI coach are stored so your coach can remember your goals and past discussions. This data is used solely to deliver your personalised coaching experience.
Who we share it with
We do not sell your personal data. We may share data with trusted service providers who help us run the platform, such as hosting and analytics providers. These providers are bound by confidentiality agreements.
Data storage and security
Your data is stored securely using industry-standard encryption. We take reasonable steps to protect your information, but no system is completely secure.
Your rights
You have the right to access, correct, or delete your personal data at any time. You can also request a copy of the data we hold about you. To make a request, email us at privacy@max-life.co.za
POPIA compliance
We process personal information in accordance with the Protection of Personal Information Act (POPIA) of South Africa.
Data retention
We keep your data for as long as your account is active. If you delete your account, we will remove your personal data within 30 days, unless we are required by law to retain it.
Changes to this policy
We may update this policy from time to time. We will notify you of any material changes through the app or by email.